Google to add ad-blocking feature to Chrome

COTD_4.20

Google isn't going to shut down its own ads, of course.

A Wall Street Journal report two days ago suggested that Google's parent company, Alphabet Inc., is working on and planning to introduce a native ad blocking feature within Google Chrome. While at first the notion that a major player in online advertising would offer features to disable ads in one of its most popular software products seems counter-intuitve, recent trends suggest the idea is not as odd as it sounds at first.

Referring to people familiar with Google, the article states the ad-blocking feature will filter specific online ads found to have a negative effect on user experience.

Google is also considering blocking all advertising that figures on web sites with offending ads, instead of only the offending advertisements, according to WSJ.

Digital Content Next, a trade group for digital media suppliers, "is 100% committed to the Coalition for Better Ads as the forum for addressing consumer concerns around ad experiences", according to association President Jason Kint. Including a proprietary ad-blocking plugin that works on Google's terms would doubtless give a decent swath of Chrome users no reason to install Eyeo's product. The Coalition now names auto-playing videos with sound, large ads that stick to your web page even as you scroll, prestitial ads with countdowns (i.e., those ads that make you wait a few seconds before letting you see the page), and pop-ups as examples.

More news: Don Lemon Suggests Bill O'Reilly Come on His Show

Is it better for Google Chrome to have native ad blocking capabilities of its own so people can stop paying for third-party software?

"We do not comment on rumor or speculation", Google said in a statement on Wednesday in response to the report". On the other, there are unscrupulous advertisers and website owners who want people to see their ads no matter what, because it brings in money. They must convince advertisers that they're doing everything they can to deliver the right ads to the right audience, and they must convince users that delivering the best and most relevant ads in a priority.

Adblock Plus (ABP) is the world's most popular ad blocker and the lead supplier for the Acceptable Ads program, a publisher whitelisting program that supplies most of the world's ad-blocking revenue, but it's heavily reliant on Chrome for distribution of its browser extension. So Chrome blocking ads could actually save the online ad community. This measure would require the site owner to ensure that all of their ads meet the standards to avoid having all advertisements blocked on Chrome.

The problem with Google's approach is that it would create a huge conflict of interest.

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