EasyJet CEO Dame Carolyn McCall appointed as new ITV chief executive

Carolyn Mc Call | Anthony Harvey  Getty Images for Advertising Week Europe

Ms McCall held the top job at easyJet for seven years, helping to grow the group into one of the world's biggest and most competitive low-priced carriers, servicing over 800 routes across 30 countries.

During her tenure at EasyJet, McCall brought a customer-focussed approach to the business and redefined what passengers now expect from short haul flights. She has helmed easyJet for seven years and was previously group CEO of the Guardian Media Group.

ITV's shares have also benefited from persistent takeover speculation, which was fuelled by a move by media and rights holder Liberty ‎Global, the owner of Virgin Media, to buy a minority stake in the broadcaster.

Broadcasting group ITV today said it has appointed EasyJet chief executive Carolyn McCall as its next boss.

Analysts at Citi said it was a "good and exciting" appointment, saying her track record was very strong, delivering a total shareholder return of 312 percent during her tenure at the airline, outperforming the United Kingdom market.

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He added: "I'm delighted we'll be working together at ITV".

She will become the first woman to run ITV and also join its board. On Monday, ITV said that McCall "will receive an annual salary of £900,000 [$1.2 million] and a pension allowance of 15% of salary". "This provides broadly the same remuneration opportunity as to ITV's previous CEO".

Liberum repeated a "buy" rating and target price of 175p, saying the appointment of McCall is likely to be taken positively given her success at Easyjet.

The announcement, which Sky News reported at the weekend was imminent, was made just over two months after the commercial broadcaster admitted Adam Crozier was to step down as chief executive.

"She is seen as being very good with people, at building a strong management team around her and at the ability to "work the room", Liberum said.

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