Facebook introduces new video service

Facebook introduces Watch, its redesigned tab for video programming

They all try to kill the age-old TV but end up themselves becoming one.

Why did Facebook launch the service? We don't think about Facebook as a platform to watch video series, that's usually the realm of YouTube or Netflix, so it'll be interesting to watch how Facebook supports content creators to do more of this (read: make money from it). In other words, episodic content or regular shows that revolve around a theme or personality.

Live events that bring communities together.

Watching video online is getting more social. A born-and-raised Angeleno who graduated from New York University, he now lives in Los Angeles.He has broken stories on Snapchat's ad plans, Hulu founding CEO Jason Kilar's attempt to take on YouTube and the assemblage of Amazon's ad-tech stack; analyzed YouTube's programming strategy, Facebook's ad-tech ambitions and ad blocking's rise; and documented digital video's biggest annual event VidCon, BuzzFeed's branded video production process and Snapchat Discover's ad load six months after launch. That was what the Video tab, available only in the USA, was for.

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"Watching a show doesn't have to be passive".

If media companies producing TV-style shows have to compete with your aunt's clips of her cat doing cat things for your attention, they may not win and may decide to take that programming elsewhere, like YouTube or Snapchat. There are also shows that bring viewers along for the journey of a fictional character like Kitchen Little.

Facebook Inc.'s much-anticipated video product will be available beginning Thursday for some U.S. users, featuring short episodic series from content partners such as A&E, Major League Baseball and National Geographic.

The new tab will be called "Watch" and showcase a slew of shows slated to debut on August 28, people familiar with the matter said. It will organize shows by what's most talked about, what friends are watching and what the user is following. And, of course, there's plenty of opportunity to react or comment on those. Watch will be available on mobile, desktop and Facebook's TV apps. Similarly, we'll be opening up Shows to a limited group of creators and plan to roll out to all soon.

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