Facebook shuts down Snapchat-like app Lifestage and Groups app

Lifestage

This raised privacy concerns, according to the report.

The iOS app was created by a teenager - Facebook's then 19-year-old product manager Michael Sayman - as a way to court teenagers from youth-friendly Snapchat. Content shared on Lifestage was always public, meaning anyone can view it.

"We originally launched Lifestage to make it easier for teens in the U.S. to connect with others at their school by creating a video profile with content for all of things that make up their identity", a Facebook spokesperson told Business Insider. Additionally, Lifestage was last updated in October 2016, so clearly the writing has been on the wall for this experiment for a while. The networking app was launched back in August 2016 and let teenagers post images or videos on it. Teens were able to post in categories such as like, dislike, how I dance and my best friends.

Lifestage's premise hinges on the early drafts of Facebook in 2004.

The firm told Business Insider it had "learned a lot" from the app and would feed this into Facebook itself.

More news: Priceline Group Inc (PCLN) Shares Plunge As Q3 Outlook Misses

The move makes sense.

The support for Lifestage will go out completely on September 1 but the groups made on it will continue to be available on the Facebook App.

It's not only Lifestage that received the axe. That's because its Instagram app's "Stories" feature now has 250 million daily users, compared to Snapchat's 166 million.

It's the second bit of pruning in the space of a few days for Facebook, which has also announced its intention to ax the standalone Facebook Groups app that has been around since 2014. And while it might not be as popular as some at Facebook would want it to be on all platforms, it's certainly a cheaper and more sensible alternative to running an entirely separate app for it. The company encourages everyone to browse their groups using the main app or the website instead. What can you say about its shutdown?

Sayman, who created his first app aged 13, was offered a job by Facebook founder Mark Zuckerberg aged 17. Feel free to sound off in the comments section below!

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